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Digital Marketing!



  • 100% Job Assistance
  • Live project work
  • Industry Expert
  • More than 1100+ students trained and placed
  • Well Organized notes hard copy & soft copy
  • Mentor Wi-Fi connectivity

  • Module: Search Engine Optimization (SEO)
  • Module: Social Media Optimization (SMO)
  • Module: Search Engine Marketing (SME)
  • E-Mail Marketing (E-marketing)
  • Mobile Search Engine Optimization (SEO)
  • What are Search Engines and Basics?
  • How Search Engines works?
  • What is Website?
  • What is keyword?
  • What is Keyword Density?
  • Keywords Research and Analysis
  • Google Sandbox effect
  • HTML Basics
  • Meta Tag Optimization
  • Image optimization
  • Creating/uploading Robots file
  • Creating/uploading XML Sitemap
  • Creating/uploading HTML Sitemap
  • Creating/uploading Google webmaster code
  • Creating/uploading Google Analytics code
  • URL renaming and re-writing
  • Anchor Text
  • Heading tag
  • Bold & Italic Tag
  • What is Page Rank?
  • What is Page Rank?
  • Essentials of good website designing
  • Header and footer
  • 404 Error Redirects
  • 301 / 302 redirection
  • How to host & register Site?
  • Competitor analysis
  • Pre/post-website analysis
  • Alexa report
  • Some Common SEO tools & plug-ins
  • Search engines submissions
  • PPT, PDF & Video Submission
  • Blog Submission
  • Social book-marking
  • Free Classifieds
  • Press Releases submission
  • Names of the Search Engine Spiders
  • Google Analytics Cookies
  • Email Tracking in Google Analytics
  • Conversion Tracking in Google Analytics
  • E-commerce tracking in Google Analytics
  • What are Annotations in Google Analytics?
  • Goals & Funnels in Google Analytics
  • Custom Reporting in Google Analytics
  • Admin Section in Google Analytics
  • What is Google Panda?
  • What is Google Penguin?
  • What is Google Humming Bird?
  • Google Webmaster
  • URL Remover
  • Query Deserve Freshness
  • Latent Symantec Indexing
  • ht Access Files and their Importance
  • Canonical Links
  • What are Site Links?
  • What is Keyword Mapping?
  • What is social media?
  • How can social media help my business?
  • Social Media Training: The Big Picture
  • Establishing your online identity and message
  • Conversations, relationships, word of mouth and transparency
  • The key Social Media tools and networks
  • The consolidated approach
  • Social Media Training: Blogging
  • Why should you blog and what should you to blog about
  • The main types of blog post
  • Research methods for writing quality, timely content
  • Engaging your audience with video

II. Module: Social Media Optimization (SMO)

Social Media Training: Making best use of specific Social Media Platforms

  • How can Facebook be used to aid my business?
  • Developing a useful fan-page
  • Facebook apps to share content
  • How does Twitter work?
  • Setting up a Twitter account
  • Re-tweets, hash tags and lists
  • Managing and enhancing Twitter with apps
  • Tweeting rich media
  • Your profile Building quality connections and getting recommendations from others
  • How to use groups – drive traffic with news & discussions
  • Social Media Training: Pulling all the Social Media Platforms Together
  • Working efficiently, this can be done by connecting the
  • Social Media platforms and networks
  • Working constituently
  • Social media training: monitoring your social media performance & development an action plan
  • View what people are saying about tools to see your analytics and stats. developed your strategy

III. Module: search engine marketing (SEM)

Campaigns Covered:

  • Google PPC campaigns
  • LinkedIn campaigns
  • Facebook campaigns
  • You tube Advertising

  • Ad-words account setup
  • Creation Ad-words account
  • Ad- words interface tour
  • Ad-words dash board
  • Billing campaigns
  • Understanding purpose of campaign
  • Account limits in Ad words
  • Location and language setting
  • Networks and devices
  • Biding and budget
  • Schedule stat date end date Ad scheduling
  • Ad delivery: Ad-rotation, frequency capping
  • Demographic biding (display only)
  • Social settings (display only)
  • Ad groups and keywords
  • Purpose of Ad groups
  • Quality score and its importance
  • Search terms
  • Columns customization
  • Filters
  • Test Ads and guidelines
  • Image Ad formats and guidelines
  • Display Ad builder’s Ads and guidelines
  • Video Ads format
  • Contextual targeting tool
  • CPC bidding and CPM bidding
  • Conversion tracking
  • Website optimizer
  • A/B testing
  • Conversion tracking
  • Dimension Reports
  • Multi user access
  • An introduction to you tube
  • How to optimize your you tube channel
  • How to gain more you tube views & subscribers successful
  • How to optimize & leverage you tube videos
  • How work with your you tube audience
  • YouTube Ad formats supported
  • YouTube analytics & insights
  • Video manager
  • You tube video dashboard
  • Video bidding CPV(cost per view)
  • The ground rules; the major do’s and don’ts about creating your YouTube presence
  • How it works – the basics
  • How it works – the Advanced and little knows features
  • Contents- what, why and when to publish it on YouTube
  • Building your brand on you tube
  • The important of the written word to promote video
  • Driving visitors to your website through you tube
  • Embedding and distributing video for commercial gain
  • You tube and legal implications
  • The sector in which you operate and YouTube trends
  • What is Facebook and why do so many people use it?
  • What are the business benefits of a Facebook Profile?
  • The ground rules the major Do’s and don’ts about creating a business profile on Facebook
  • How it works- the Advanced and little known features
  • Location targeting
  • Bid strategy budget
  • Targeting by age, gender & interest
  • Insights & reporting
  • Creation new customers and keeping them
  • Driving visitors to your website through Facebook
  • Introduction to LinkedIn
  • Why LinkedIn I sky and its place in the social media and business worlds
  • Setting your LinkedIn strategy
  • Getting your setting right for you
  • LinkedIn Ad formats (text & image)
  • Location targeting
  • Bid strategy budget
  • Insights & reporting
  • Developing your network to increase your reach and visibility
  • Methods and approaches to extend your network
  • Using the Advanced search facilities to find new potential prospects and target new business raising your profile and marketing yourself , your company and services
  • Developing and raising your profile to set you apart from the competition on LinkedIn
  • The top 10 things you can do with email
  • Permission and E permission marketing
  • Defining your goal
  • HTML v/s text emails
  • Understanding conversion and performance metrics
  • Tracing landing pages
  • A/B and multivariate testing
  • Analyzing test result
  • Setting your budgets
  • What should I think about when working with a Developer?
  • Choose your mobile configuration
  • Understand different devices
  • Understand key points in going mobile
  • Select your mobile configuration
  • Signal your configuration to search engines
  • Responsive Web Design
  • Dynamic Serving
  • Separate URLs
  • Avoid common mistakes
  • Blocked JavaScript, CSS and image files
  • Unplayable content
  • Faulty redirects
  • Mobile-only 404s
  • App download interstitials
  • Irrelevant cross-links
  • Slow mobile pages

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